Will Google Enter The Insurance Industry?

TechCrunch

Editor’s note: Christoffer O. Hernæs is partner at Core Group, a Norwegian management consulting company. Christoffer is currently engaged by Sparebank1, one of Norway’s largest financial institutions; this analysis is based on public datasources and is not connected to the any client engagements.

When it comes to collecting and organizing information, Google is well on its way to establishing its hegemony through the registration of 6 billion daily unique searches and indexing of over 50 billion web pages (2013). What remains to be seen is how this information is being made universally accessible and at what price. One of the industries that has particular advantage of access to the world’s information is insurance.

So far, Google has managed to capitalize on this information through keyword advertising through AdWords. A glance at the keyword advertising data shows that insurance and other financial services are the top spenders, with a combined annual…

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