Twitter just announced it’s acquired CardSpring to enable “in-the-moment commerce experiences.” CardSpring is an application platform that lets developers build card-linked offers electronic coupons, loyalty cards, and virtual currencies that work with credit cards and other types of payments. Twitter will keep the service open.
CardSpring writes “At Twitter, we will continue to grow the adoption of our platform and work with our publisher, financial, and retail partners to create new, innovative commerce experiences for consumers.”
Twitter explained that “we’ve already given users the ability to get deals and discounts, surprise someone with a coffee, or even add items to their online shopping cart — all directly from a Tweet. As we work on the future of commerce on Twitter, we’re confident the CardSpring team and the technology they’ve built are a great fit ” For more details on CardSpring, check out our past coverage.
Twitter could use CardSpring…
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