Three options to create value for the business and for the society


You and your organisation have three options to create value.


The first option is that you concentrate on the processes in your organization. You’ll try to increase productivity. The latest research says you have to concentrate on the collective productivity.


The second option is that you focus on better products or services. Either you are really genius innovator or you have a capable product and service design team. And you hope that design will produce value. Again, research says, you’ll need not just a strong design team, but also in-house design management. Marty Neumeier in his book The Designful Company: How to Build a Culture of Nonstop Innovation expressed clear confidence that design management is never to be outsourced. Do you have design management in your organisation? Yes, you do, Everything you do, was and is designed at some point. If interested find more on the…

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