The Business Model Canvas Gets Even Better – Value Proposition Design

Steve Blank

Product/Market fit now has its own book. Alexander Osterwalder wrote it. Buy it.


The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame hypotheses, customer development to get out of the building to test those hypotheses and agile engineering to build minimum viable products.

This week the author of the business model canvas, my friend Alexander Osterwalder, launched his new book Value Proposition Design, the sequel to his million copy best seller, Business Model Generation.

His new book does three things:
1. Introduces the Value Proposition Canvas
2. Tells you how to design new ventures with it
3. Teaches you how to use Customer Development to test it.

Value Proposition Design is a “must have” for anyone creating a new venture. It captures the core issues around understanding and finding  customer problems and designing and validating potential solutions.

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Apple Pay setup step-by-step: It’s unsurprisingly easy and fast


Now that iOS 8.1 is available, it’s time to spend more money using Apple Pay. After updating my iPhone 6 software, I went into Passbook to set up Apple Pay, just as I did with Google Wallet back in 2011. While the overall setup is similar, the Apple Pay process is slight bit faster, mainly because of Apple’s relationships with banks and credit card issuers.

apple pay AMEX

I set up two cards in [company]Apple[/company] Pay and the first was certainly the easiest. That’s because Apple Pay asks if you want add the credit card Apple has on file for iTunes purchases. I said yes to this option and the app asked for my American Express card security code. Apple has all the other information so there’s no need to enter it; the security code is simply for verification.

After entering it, Apple Pay quickly said the card was ready to use. Tapping…

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Apple Pay will go live Monday; new iPad will get support for online payments


Apple’s new smartphone payment service Apple Pay will go live on Monday, allowing iPhone 6 and 6 Plus users to make a credit or debit card transaction at 220,000 check-out terminals around the country with a wave of the handset. But Apple Pay won’t just be confined to the new iPhones and forthcoming Apple Watch. The new iPad announced on Thursday will be able to make online transactions linked to Apple Pay, though it won’t be able to make in-store payments.

At its iPad event on Thursday (see our live blog here) [company]Apple[/company] provided a quick update on Apple Pay’s status, announcing its launch date and that 500 more banks. The support of card-issuers is crucial to the payment platform’s success since it means consumers will be able to plug the cards they already have into Apple Pay instead of working with specific banking partners.

Apple Pay won’t just…

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Leaked Apple Pay docs show a digital wallet holding 8 credit cards and close bank integration


Training materials leaked to 9to5Mac are giving us our first look at what will likely be the final shape of Apple Pay. While the images don’t reveal any surprises, they do show some interesting details about the iPhone 6 and 6 Plus payment system, including the ability to host eight different credit or debit cards in Passpoint and close ties to the banks behind those cards.

Source: 9to5Mac Source: 9to5Mac

The materials are intended to bring [company]Apple[/company] Store employees up to speed on the payment platforms capabilities, according to 9to5Mac, but Apple also seems to be preparing retail chains for the service as well. Over the weekend MacRumors got hold of a Walgreens memo preparing employees for an Oct. 18 launch of Apple Pay. We’ll likely get more details at Apple’s launch event scheduled for Thursday.

Source: 9to5Mac Source: 9to5Mac

The training materials show multiple images of Apple Pay-related screens in Passpoint and settings…

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